![]() ![]() Once you’ve signed up you’ll see an overview page which won’t be very exciting since you don’t have any collected data as of yet. ![]() Start by going to Google Analytics and either signing up for a new account or signing in to your Google account. The good news, though, is that you don’t need to understand the HTML and JavaScript you cut and paste, you just need to not mess it up! It involves copying and pasting some pretty complicated code. Google Analytics is a bit tricky to set up too, so I’m not surprised you’ve a bit of trepidation about doing so. With feedback you can continually refine your pages and your business both, growing smart and effective. Which gets more traffic? What can you conclude about the appeal of your business based on that? Which of those converts into the potential customer picking up the phone and calling you or clicking on “contact us” and emailing in a query? Without feedback you’re in the dark. You have received good advice! Regardless of the level of complexity of your Web site, whether it’s a huge blog with thousands of articles – as mine is – or a five page brochureware billboard for your service business, it’s critically important and darn useful to be able to know how many people are visiting your site, from where, how, and what they do once they’re on the site.Īs a simple example, let’s say that you offer three different services through your company and you have three pages on your little Web site that highlights those, one per page.
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